Yahoo’s new logo will debut next week, and in an effort to drum up excitement, the Web-media giant has been running a “30 days of change” campaign, featuring a new logo on Yahoo's homepage and other properties every day in the runup to the unveiling Sep. 5.
But as it turns out, users aren’t that excited about another change.
A poll launched by the startup Polar shows that of the 24 logos showcased so far, just one logo is more favored than Yahoo's longtime logo, which replaced its original one in 1995. Over 84,000 votes have been collected from users wanting to voice their opinion of the redesign.
Day 10’s logo (pictured) was the only one that garnered enough votes to beat out the original, 75 percent of voters prefer it to the current logo. Interestingly, of all the logos released so far, it is the closest match to the current one; the small changes include a sans serif font with a bolder look.
The logos with the most drastic shifts away from tradition, Days Four and Six, were the most disliked among voters.
Poll Position
“We started running these polls because nobody was measuring sentiment, or which designs people really like the best,” said Dmitry Dragilev, lead marketer at Polar. “Data-based design is something [Yahoo CEO Marissa] Mayer holds dear to her heart.”
The logo redesign is the latest in a series of changes that Yahoo has implemented since Mayer became CEO last year. In addition to going on an acquisition spree, the company rolled out a new look for its news and application websites this week that streamlines the Yahoo experience. The current logo has been headlining the company since 1995 and is no doubt in need of a makeover.
The new logo will be a cherry on top of the sundae Mayer has rebuilt during her short tenure, and it looks like users are hoping for a modern take on Yahoo’s brand that doesn’t stray too far away from the look they are used to. That said, if Yahoo's trademark exclamation point were eliminated, users would probably celebrate.
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